Difference Between SEO & SMO

Social Media Optimization (SMO) is a formal name for something that many brands do at least in part, even if they are not aware they are doing it. In its most basic form, SMO consists of such things as RSS feeds from your blog, a tweet button and Facebook “like” button. You should also be using such things as blog tags and optimized titles and meta descriptions to make your content “discoverable”.

SEO is aimed at driving traffic to a specific website, while SMO builds a web of interactions around your content. This is done via people sharing the content on multiple social networks. Done right, SMO means people will carry your content and your message beyond your site. No one is saying that SEO is less important or becoming less so compared to SMO, but you do need to have an overall strategy which encompasses both.

If your corporate blog is running on WordPress then you have tons of free plugins available to help with Social Media Optimization. With a few clicks of the mouse you can add sharing buttons to your blog and make it easy

Search Engine Optimization (SEO):

SEO is geared to acquiring natural, "organic" rankings on a business website. When the term organic is used in terms of online marketing, it is meant that these rankings are the product of unpaid advertisements that are placed in the middle of search homepages. The goal and desired end result of SEO is to optimize a website and increase the website's ranking within the engine results, like Google.

In order for search engine results to be organic, the results need to occur through the content of a website. The content is what allows the search engine algorithm to index. Some of the other factors the engine specialists are concerned with include page rank, keywords, link building, and one way links.

One of the most helpful and beneficial content-related ways to boost SEO is through back links. By visiting various blogs or forums, a business owner can form relationships and make comments on field-related concerns. There is typically a field where the individual can place his/her website URL, which allows for back links and increased SEO rankings.

The best part about SEO is that implementing smart tactics can be done completely free of charge. Of course, when SEO becomes more sophisticated, financial expenditures will need to be made according to the index of the search algorithm.

Search Engine Marketing (SEM):

SEM differs from SEO in that paid advertisements are allocated in this marketing tactic. SEO is actually the first portion of SEM, whereby SEM concludes online marketing in a more sophisticated, seamless manner. The biggest difference between SEO and SEM is the assignment of sites that obtain ranking through search marketing tactics. These paid listings are not included in the center of the engine homepage, the way the organic results are.

Some examples of SEM include:

A) High-quality content to generate links from social media

B) Article Marketing

C) Main search engine installation:

    * Google Analytics

    * Webmaster Tools

    * Site submission to search engines

    * Creation of AdWords account

    * Site submission to Google Places

D) Reporting:

    * Progress Review

    * Analysis Report of Competition

    * Analysis of server log data

    * Diagnosis of e-commerce deficiencies

    * Conversion tracking

    * Content placement

    * Social Media Optimization and Marketing (SMO/SMM)

SEO & SEM are strongly recommended to be used collaboratively. Since each aspect supports the next, it is the most business savvy decision to implement. Regardless of whether you seek services from a New York web design firm or any of the many website design companies around, you will benefit from smart SEO & SEM.

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SEO Tips and Tricks

SEO covers a wide variety of tricks, best practices, and techniques that will help people find your blog post faster. Below I’m going to review some of the biggest pieces to remember. These are a great start but the key is to begin to think in these terms and always have SEO in the back of your mind–yes, even when developing content.

This will be part one of this series. There’s so much to cover that I’ll break it into sections.

EARCH ENGINE OPTIMIZATION STRATEGIES :

Register yours domain name :

First ,By doing this, you are off to be a good start because you can take advantage of essential blogging features. What is more, you can advertise easily. Of course, do not forget to find an established and dependable Web hosting company.

Include keywords in your content :

When you put this strategy intthe practice,so consider the following aspects:

• Put the primary keyword at the beginning of the page title.
• Use popular modifiers (i.e. adjectives , promotional words, places, etc.) for variation.
• Use related the terms and phrases throughout the article body but make sure your writing style still comes out natural.

Come up with fresh ideas :

·          

·         It will be the easy way for you to write interesting and buzz-worthy posts once you know which topics are trending online.

·         Do not just settle on appealing the content, you should also…

Targeting 3 -5 keywords for each page on your site

·         Creating your pages or blog posts with the intent of ranking for more than 2 keywords is always a smart move, since it will allow your site to draw more relevant traffic along the process. Say, if your site has 15 blog posts or pages on its first month, and each page are targeting 3 different keywords. Doing the math will give you a result of 45 keywords giving you constant traffic within a month.

Claim your business

·         When you add new content,  post a link to it on Twitter and Google + and it will be indexed by the search engines much faster.Install the Google XML Sitemap Plugin to your WordPress website. This plugin works in the background of your site, giving search engines a map to index your site by. It refreshes itself with the addition of new content and automatically sends the map to Google Yahoo and Bing.

Create categories :

·         When you were do, the pages within each group will rank in SERPs for their keywords or tags. As a note, avoid using the same category titles as page tags to keep them from overlapping.

Use of Tags in a blog:

·         The second and the most important use of keywords is in tags. Tags help you create a separate page on the website that provides you an additional result on Google. Make sure you don’t add more than 16 keywords in any post as anything more than 16 will mark you spam and will further bring down your ranking on Google.

      Write More on your blog:

·         The most important thing is to write as much as you can on your blog. This keeps your blog alive and will keep the search engine busy dealing with your website ranking. The more keywords it searched, the more viewership you will get on your website. Also try to give out a theme to your blog so that your posts compliment those themes. A time comes when Google starts recognizing you fora particular topic and gives you the top slot in results.

       Write quality content on your blog

·           Remember just a good topic or a click on your blog does not suffice. The reader should find it interesting and should be willing to share it with others too. As your bog builds credibility among users, your starts getting recognized on Google and your blog starts growing organically.

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